Book Excerpts
Especially when buying books in bulk, it can help to read the first few pages—or chapters—before making a final decision. We share excerpts from upcoming and newly released business books and other nonfiction genres to help guide your next purchasing decision.
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Blog / Excerpts
An Excerpt from The Fine Print
By Porchlight
Since Michael did such a fine job in his review of Steven Johnson's Future Perfect on Monday of describing how the future may well be, well. . .
Categories: excerpts
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Blog / Excerpts
Precision Marketing
By Sally Haldorson
The folks over at Kogan Page generously provided us with an excerpt from Sandra Zoratti and Lee Gallagher's book Precision Marketing: Maximizing Revenue Through Relevance. Zoratti is an author and speaker, as well as the Vice President of Marketing, Executive Briefings and Education at Ricoh and manages a business created from former IBM and Ricoh companies located in Boulder, Colorado. She was named the recipient of the 2012 Business Marketer of the Year Award by the Business Marketing Association.
Categories: excerpts
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Blog / Excerpts
Stolen!, an Excerpt from Digital Wars
By Porchlight
Reading JP Mangalindan's recent story about how the browser wars are back in Fortune reminded me of a great book by Charles Arthur that Kogan Page put out in late April. Arthur is The Guardian's technology editor, and the book is Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet. It's a fascinating history, well told and concisely written.
Categories: excerpts
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Blog / Excerpts
Every Nation for Itself, An Excerpt
By Porchlight
One of the real stand-out successes in business books of 2010 was Ian Bremmer's The End of the Free Market. It stood out because it wasn't a typical business book—it seemed like something more likely to come out of Foreign Affairs than Portfolio—and there wasn't much precedent for a book of its type being a big commercial hit in the genre. His previous book, The J Curve: A New Way to Understand Why Nations Rise and Fall was a critical success, selected by The Economist as one of the best books of 2006, and got him on some of the cable talk shows, but The End of the Free Market turned into a national bestseller.
Categories: excerpts
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Blog / Excerpts
The Fear Index, a business thriller
By Sally Haldorson
We're thrilled (seriously! ) to post an excerpt from Robert Harris (best selling author of Fatherland, Pompeii, and The Ghost Writer, which was made into a movie with Ewan McGregor and Pierce Brosnan, and many others) to showcase his new novel The Fear Index may not be our typical fare, but the novel appeals to us for many reasons: a master storyteller, the drama of hedge fund trading, a really creepy old book--Darwin in this case--, lots of money, and lots of thrills. To start the adventure, read below!
Categories: excerpts
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Blog / Excerpts
Is Your Idea Crazy Enough? An Excerpt from Creative Thinkering
By Sally Haldorson
IS YOUR IDEA CRAZY ENOUGH? An Excerpt from Creative Thinkering: Putting Your Imagination to Work by Michael Michalko The playful openness of creative geniuses is what allows them to explore unthinkable ideas. Once Wolfgang Pauli, the discoverer of electron spin, was presenting a new theory of elementary particles before a professional audience.
Categories: excerpts
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Blog / Excerpts
The Flaw and the Preface to Lost Decades
By Porchlight
This will be the second year that 800-CEO-READ sponsors a film at the Milwaukee Film Festival. Last year it was the David Hillman Curtis directed concert film of David Byrnes's 2008/2009 tour, Ride, Rise, Roar. As a company full of musicians and music lovers, sponsoring the film seemed to fit our personality and culture.
Categories: excerpts
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Blog / Excerpts
An Introduction to Willpower
By Porchlight
Another Labor Day has passed, but your labor never ends. . .
Categories: excerpts
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Blog / Excerpts
The Innovator's DNA - An Excerpt
By Porchlight
You may know Clayton Christensen for his classic works on innovation, The Innovator's Dilemma and The Innovator's Solution. In fact, The Innovator's Dilemma was included as one of The 100 Best Business Books of All Time. Todd wrote something that struck me as I revisited the review he wrote for the book today.
Categories: excerpts
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Blog / Excerpts
In the Smallest of Moments - An Excerpt From TouchPoints
By Porchlight
We get pitched to a lot—about books, ideas, authors, projects; from authors, publicists, agents and publishers. It is part of what we do here, and listening to all comers is part of how we weed through the massive amount of material that is published each year, find what we think are the best projects, make connections and stay successful. But it can get a little tiring at times, especially when you know someone isn't really thrilled about the project, idea or author they're pitching.
Categories: excerpts