Word of Mouth Marketing: How Smart Companies Get People Talking (Revised)

Word of Mouth Marketing: How Smart Companies Get People Talking (Revised)

By Andy Sernovitz, Seth Godin, and Guy Kawasaki

Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business. It also features stories on how the first edition of this book affected the businesses of readers.

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Book Information

Publisher: Kaplan Publishing
Publish Date: 02/01/2009
Pages: 206
ISBN-13: 9781427798619
ISBN-10: 1427798613
Language: English

Full Description

Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business. It also features stories on how the first edition of this book affected the businesses of readers.

About the Authors

Seth Godin is a bestselling author, entrepreneur and agent of change. His book Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It

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Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for Forbes.

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